news.yahoo.com/s/nm/20070...y_boston_dc
BOSTON (Reuters) - Turner Broadcasting apologized on Wednesday for a marketing campaign that sparked Boston's biggest security scare since the September 11, 2001, attacks -- closing bridges, shutting major roads and putting hundreds of police on alert.
The day-long scare began when a suspicious package was found on a steel beam under a bridge in the morning. Police stopped traffic on a major interstate highway north of Boston, cordoned off the area, deployed a bomb squad and blew it up.
By afternoon, at least eight other similar suspicious packages were discovered, each triggering a security alert involving emergency crews, federal agents, bomb squads, police and the U.S. Coast Guard.
"The 'packages' in question are magnetic lights that pose no danger," Turner Broadcasting System Inc., a unit of Time Warner Inc., said in statement.
It said the devices were part of an outdoor marketing campaign in 10 American cities for an animated television show "Aqua Teen Hunger Force" produced by its Adult Swim brand.
They had been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco, and Philadelphia.
"We regret that they were mistakenly thought to pose any danger," said Turner, adding that it had contacted law enforcement officials to give them the precise locations of the packages.
The discoveries in Boston triggered the biggest city-wide security alert since the September 11, 2001, attacks.
It forced the U.S. Coast Guard to close the Charles River that feeds from the Atlantic Ocean into the city and caused authorities to shut down major bridges linking Boston with neighboring Cambridge along with several roads.
"This has taken a significant toll on our resources," Boston Police Commissioner Edward Davis told reporters.
The packages looked roughly similar, he said.
"We feel there is not a reason for anyone to panic," Gov. Deval Patrick told a news conference before Turner released its statement widely to the media.
Four of the packages were discovered near the New England Medical Center, the Longfellow Bridge that connects Boston with Cambridge, the Boston University Bridge and at an intersection in central Boston.
"All were found not to be explosive devices," said Boston Police Department spokesman Eddy Chrispin.
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Re: explosively brilliant marketing!
Wed, January 31, 2007 - 6:09 PMWhat was the original intent of this marketing stunt? What was *supposed* to happen with/to the packages? Why were they put there? I can't even *begin* to understand what their intent was. Does anyone know? -
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Re: explosively brilliant marketing!
Thu, February 1, 2007 - 10:32 AMThey were homemade LiteBrites. Check the closeup pictures of them on Ebay and see if you think anyone could really e stupid enough to mistake these for a bomb:
cgi.ebay.com/aqua-teen-h...cmdZViewItem -
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Re: explosively brilliant marketing!
Thu, February 1, 2007 - 1:28 PM*laughing*
It's up to $910, and there's still almost a week left. Lucky bastard. :) -
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Re: explosively brilliant marketing!
Fri, February 2, 2007 - 2:30 PMIt made the news here in Oakland, CA too.
Some spokesperson was talking about
all these counts of "treason" and other stupid shit
they're going after the terrorists who did this...
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Re: explosively brilliant marketing!
Sat, February 3, 2007 - 7:06 AMWell there you have it. I would expect no less from the public servants of the Massachusetts Miracle. Morons in elected office, morons in police uniforms, morons staffing the *bomb squad*. I’m torn between the importance of a legal fund for the two starving artists enabling them to sue the bejeezus out of those Massholes vs. directing such funds to some sorely needed rudimentary education for people unqualified to operate a toilet, much less being entrusted with public safety.
Massachusetts Government is the reason I escaped that God Forsaken state decades ago. The deterioration of rational thought in that abyss occurring since my escape only makes my egress that much sweeter. Carry on Massholes! -
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Re: explosively brilliant marketing!
Mon, February 5, 2007 - 3:31 PM
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Re: explosively brilliant marketing!
Mon, February 5, 2007 - 3:31 PMTurner broadcasting will give you your two million dollars Boston, and they will shoot you the bird while doing it..
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Re: explosively brilliant marketing!
Sun, February 11, 2007 - 11:58 PMI haven't done any actual homework on this, so the following is hearsay from reliable sources. Did y'all know this marketing campaign has been goin on for like 3 months? Boston was one of the last cities 'blown up', so to speak. Friends here in humboldt have one of these things in their living room from SF, a month and a half ago. I'm from New England and i'm not afraid of LiteBrite...
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Re: explosively brilliant marketing!
Thu, February 22, 2007 - 6:35 PMSo, do you suppose, from a marketing and revenue perspective, especially once the movie comes out, they'll ultimately come out ahead in all of this due to the incredible publicity, despite the $2M in fines? Or did they totally screw themselves?